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Shamail Aijaz

MBA – Marketing | ITIL® V3 SO | Big Data from IBM | Multimedia Specialist
Google Certified in Display Ads, Digital Marketing & Search Marketing
Mushaireb, Doha, Qatar | Mobile: +974 5057 1387 | Email: shamail.aijaz@gmail.com
LinkedIn: www.linkedin.com/in/shamailaijaz

Professional Summary

A seasoned professional with over 18 years of experience in digital marketing, web design, and multimedia development. Proven expertise in CRM software, SEO, social media management, and visual communication across diverse industries including retail, real estate, healthcare, and hospitality. An ITIL-certified practitioner and an MBA in Marketing, complemented by certifications from Google, IBM, and EXIN. Adept at managing end-to-end digital projects, designing over 400 websites, and contributing to brand promotion and reputation-building campaigns.

Experience

  • Scoop Media & Communications (May 2024 – Present)
  • United Development Company (Feb 2022 – April 2024)
    Digital Project Executive | Social Media & Multimedia Specialist
  • Azym Technologies (Sep 2021 – Nov 2021)
    Social Media and Website Development Manager
  • Qatar National Trading Group (Sep 2015 – Sep 2021)
    Web Developer & Graphic Generalist
  • Sahara India (Aug 2006 – Sep 2015)
    Senior Account Executive
  • Moon Microsystems (Feb 2006 – Aug 2006)
    Team Leader
  • The Web Artists (May 2004 – Feb 2006)
    Senior Web Designer
  • Response Advertising (Sep 2003 – Mar 2004)
    Creative Designer

Digital Marketing & Communications Skill Highlights

  • Platforms & Tools: Instagram, Facebook, LinkedIn, Meta Business Suite, Facelift, Talwalkar
  • Key Contributions:
    • Created and executed paid ad campaigns (Facebook, Instagram).
    • Managed engagement and growth strategies for corporate and product-specific pages.
    • Monitored sentiment and performance through social media listening tools.
  • Platforms & Tools: SEMrush, Google Analytics, Google Search Console
  • Key Contributions:
    • Implemented on-page and off-page SEO to drive organic visibility and ranking.
    • Evaluated site performance, created keyword strategies, and optimized content for targeted audiences.
    • Maintained top positions in Google search results for critical industry keywords (e.g., for e-commerce retail, real estate listings, etc.).
  • Channels: Websites, Email Marketing, Social Media, SMS
  • Key Contributions:
    • Planned and developed multi-channel marketing campaigns, incorporating newsletters, social posts, and automated email sequences.
    • Utilized Microsoft Dynamics and Mailchimp for audience segmentation and personalized messaging.
    • Developed e-catalogs, promotional newsletters, and monthly campaigns to drive user engagement and conversions.
  • Technologies: WordPress, Sitecore, Azure Cloud
  • Key Contributions:
    • Maintained and updated large-scale corporate websites (e.g., The Pearl Island, Gewan Island).
    • Led end-to-end web projects, from planning and SOW creation to execution and optimization.
    • Collaborated with stakeholders and development teams to ensure brand consistency and technical integrity.
  • Platforms: Google Ads, Facebook Ads Manager, Property Finder, Qatar Living
  • Key Contributions:
    • Managed paid campaigns to increase reach, engagement, and conversions on social and real-estate listing platforms.
    • Analyzed ad performance to allocate budgets effectively and ensure positive ROI.
  • Experience:
    • Worked in Corporate Communications roles, creating cohesive brand messaging across print, digital, and social media channels.
    • Designed marketing collateral, newsletters, and interactive content in line with brand guidelines.
  • Key Contributions:
    • Coordinated with internal teams (e.g., design, video production) to produce consistent messaging across all platforms.
    • Managed event-related communications, promotions, and digital advertising materials.
  • Responsibilities:
    • Coordinated with external agencies and vendors to execute digital marketing projects.
    • Created and maintained project documentation (Statements of Work, timelines, budgets).
  • Key Contributions:
    • Oversaw cross-functional teams (WordPress developers, app dev teams) to deliver cohesive marketing solutions.
    • Maintained regular communication with clients, affiliates, and management to ensure timely approvals and feedback loops.
  • Tools: Google Analytics, SEMrush, Facelift, Meta Business Suite Insights, Microsoft Dynamics
  • Key Contributions:
    • Monitored KPI metrics (traffic, conversions, bounce rates, social engagement).
    • Generated performance reports to guide data-driven marketing decisions.
    • Used insights to refine strategy, improve campaigns, and optimize user funnels.
  • Software: Adobe Photoshop, Illustrator, Premiere Pro, Animate, After Effects
  • Key Contributions:
    • Created visuals, animations, and video content for social channels, websites, and digital screens.
    • Designed eye-catching marketing materials, e-newsletters, and digital signage.

Education

  • Post Graduate Diploma in Management (Marketing)
    Sardar Bhagat Singh School of Technology and Management, Affiliated with UPTU – Lucknow, Uttar Pradesh (2012 – 2014)
  • Arena Multimedia Specialization (Multimedia)
    Arena Multimedia – A Division of Aptech Limited – Lucknow, Uttar Pradesh (2002 – 2006)
    Triple certification in Multimedia, Web Engineering, and Media Conversions.
  • Bachelor of Arts
    Awadh University – Faizabad, Uttar Pradesh (2008 – 2011)

Certifications

  • Google Ads Display Certification (Sep 2018)
  • Google Ads Search Certification (Sep 2018)
  • The Digital Garage Certification (Google) (Sep 2018)
  • ITIL Foundation Certification (Feb 2013)
  • ITIL Service Operation Certification (Apr 2013)
  • Big Data 101 Certificate (IBM Cognitive Class) (Apr 2018)
  • OOPS with C++ (Asset International) (Jun 2002)

Awards & Achievements

  • Indy’s Awards (2006 & 2007)
    Designed award-winning cover pages for Apna Pariwar, recognized as India’s Best Internal Corporate Magazine.

  • P&H Awards – Diamond Member List (June 2009)
    Website selected for the Diamond Member Winner List by Peace & Harmony Website Award Program, New Zealand.

  • Canadian Web Awards (November 2008)
    Website recognized in the “Very Good” category by Canadian Web Awards.

  • Silver Award – TheWebuilders, UK (December 2007)
    Professional portfolio website listed in the “Professional Portfolio Website List.”

  • Adobe Showcase (August 2007)
    Professional portfolio flash website awarded and listed in Adobe Showcase.

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