MailChimp is a marketing automation platform that helps you share email and ad campaigns with clients, customers, and other interested parties. Their approach to marketing focuses on healthy list management practices, beautifully designed campaigns, and powerful data analysis.
Robust Features That Make the Mailchimp Platform So Powerful
- Automation
Create and schedule automated emails that follow up on purchases, nurture leads, and provide product recommendations to customers. - A/B Testing
Optimize your email marketing with their powerful A/B Testing features. Build up to 3 variations on each test, including content, send times, “From” name, and more. They’ll perform the test, let you know which option worked best, and send the winning campaign automatically. - E-Commerce Features
Easily connect your shopping cart to your MailChimp account. Track online orders, set up automated messaging, and generate more revenue from your campaigns using MailChimp’s e-commerce features. - Advanced analytics
Monitor sales and website activity with revenue reports, use Google Analytics to inform your email content and see how you measure up to competitors in your industry. - Segmentation
Segment your list by signup date, location, purchase activity, and much more. - Triggered Emails
With Connected Sites, you can send triggered emails based on signups, website views, JavaScript events, and more.
Why Do You Need MailChimp?
1. Forever Free
MailChimp’s “Forever Free” account is perfect for new businesses or those just starting on their email marketing journey. You get a subscriber list and a monthly send limit of emails. For free! It’s easy to set up and offers a low-risk introduction to the world of email marketing. If your email list grows beyond this, or you need a higher send limit, you can easily upgrade to one of their paid accounts.
2. Easy and Simple
MailChimp is super user-friendly. And super flexible. We love that it’s been designed for non-technical people, so anyone can send out professional-looking emails without needing a marketing degree! The application was first launched in 2001 and has been going from strength to strength ever since. They’re continually improving the design to make the user interface simpler, clearer, and the most user-friendly it can be. You just choose a template and then set your layout and text using their simple drag-and-drop design feature.
3. Feature-Rich
MailChimp is packed with useful features to make your life easier. These are some of our favorite features:
Scheduling: this allows you to prepare your emails in advance and schedule them to be sent on particular days at particular times. So you can go ahead with your marketing and avoid last-minute panics.
List segmentation: it’s really important to be able to segment your list to ensure your emails are getting to the right audience. The free account allows you to create groups within your list, so your readers can select relevant topics when they sign up. This means you can send more targeted emails to them and they receive the information they want.
Reporting: MailChimp has an extensive reporting tool, even with the free account. You can see exactly who opened your emails and how many times. You can see which links were clicked the most. You can tell what time of day was the most popular. And you can even find out where in the world your readers are located. This gives you great insight into how your email marketing is performing and where you might need to improve.
Integration: MailChimp offers seamless integration with other apps and services, allowing you to get the most out of your marketing. It works well with Customer Relationship Management software (CRMs), WordPress generally, the WordPress Gravity Forms plugin, eCommerce signup forms, and of course social media networks, to name a few.
4. Superb Support
MailChimp’s customer service is unsurpassed. Their staff is super helpful – you can contact them with any query and expect a fantastic, speedy, and friendly response. Rather than offering free accounts with no support options as a way to get people to sign up for their paid services, MailChimp has made ‘freemium’ a key part of their business model.
5. The Chimp
He’s the guy who helps you along your email marketing journey with helpful hints and funny messages. Ok, that’s all very cute and charming, but does it have any relevance? Well, actually, yes it does. Because it’s all about the brand personality. Branding is very important to digital marketing and MailChimp has done a brilliant job creating brand loyalty around Freddie. He’s funny, friendly, and, most importantly, memorable.
