In Marketing 4.0: Moving from Traditional to Digital, Philip Kotler explores the transformative journey of marketing, from a product-centered (1.0) focus to a customer-centered (2.0) and human-centric (3.0) approach, culminating in a digitally interconnected era. As Kotler explains, this latest shift, Marketing 4.0, requires marketers to view customers as whole human beings with minds, hearts, […]
In the rapidly evolving world of e-commerce, dropshipping has become a highly attractive business model for entrepreneurs seeking to minimize upfront costs and streamline operations. This approach allows retailers to sell products without maintaining inventory, thus reducing the financial risks associated with traditional retail models. However, the success of a dropshipping venture heavily relies on […]
If you’re looking to create a website, chances are you’ve heard of WordPress. It’s one of the most popular content management systems out there, and for good reason – it’s flexible, user-friendly, and endlessly customizable. But if you’re new to website creation, choosing the right hosting provider for your WordPress site can be overwhelming. In […]
