Day: March 7, 2021

An effective content-marketing campaign requires marketers to create original content in-house or to curate it from external sources. Content marketers should also distribute the content through the best mix of channels. However, the most common pitfall of a content-marketing strategy is to jump right away into content production and distribution without proper pre-production and post-distribution […]

Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing. Equally important is to unveil the human side of brands that can attract customers. According to Stephen Sampson in his book Leaders without Titles, horizontal leaders have six human attributes that attract others to them, even though […]