Category: Book – Reads & Reviews

Beyond IQ: Unlocking the Power of Emotional Intelligence for a Fulfilling Life

In Emotional Intelligence: Why It Can Matter More Than IQ, Daniel Goleman delves deep into the concept of emotional intelligence (EQ) and its significant influence on success, relationships, and personal well-being. Goleman argues that emotional intelligence plays a crucial role in determining life outcomes, often more than traditional measures of academic intelligence, such as IQ. […]

Mastering Advertising: Insights from Ogilvy on Advertising by David Ogilvy

David Ogilvy, often hailed as the “Father of Advertising,” has left a legacy of timeless principles and practices that continue to shape the advertising world. In his book, Ogilvy on Advertising, he shares a wealth of wisdom, blending strategic insight with creative inspiration. Here’s a deep dive into the key takeaways from this classic, offering […]

Marketing 4.0: Bridging Traditional and Digital Worlds for True Customer Advocacy

In Marketing 4.0: Moving from Traditional to Digital, Philip Kotler explores the transformative journey of marketing, from a product-centered (1.0) focus to a customer-centered (2.0) and human-centric (3.0) approach, culminating in a digitally interconnected era. As Kotler explains, this latest shift, Marketing 4.0, requires marketers to view customers as whole human beings with minds, hearts, […]

Nikola Tesla: Imagination and the Man That Invented the 20th Century — A Deep Dive into the Mind of a Visionary

Nikola Tesla stands as one of history’s most influential inventors, often referred to as the man who “invented the 20th century.” In Nikola Tesla: Imagination and the Man That Invented the 20th Century, author Sean Patrick unravels the genius of Tesla, celebrating his creativity, perseverance, and the transformative ideas he brought into the world. This […]

Mastering the Digital Landscape: A Comprehensive Review of Decoding Digital by Somdutta Singh

In a digital world that’s rapidly evolving, Decoding Digital: Unlocking Digital Barriers, authored by Somdutta Singh and featuring a foreword by Dr. Philip Kotler, stands as a guide for navigating the complexities of digital marketing. Through valuable insights and industry-proven strategies, the book illuminates the art and science behind digital marketing, emphasizing not only the […]

Exploring the Fusion of Form and Function in Paul Rand’s Thoughts on Design

In Thoughts on Design, Paul Rand argues that good design transcends superficial aesthetics, embodying purpose and relevance. A groundbreaking figure in modern graphic design, Rand’s philosophy encourages designers to view their work not merely as a visual product but as a powerful medium for communication. From billboards to birth announcements, he suggests, all visual communications […]