In today’s fragmented digital landscape, marketing isn’t just about creativity or numbers — it’s about adaptability. As brands race to stay relevant across platforms, devices, and audience preferences, having someone who can wear multiple hats without dropping any is a rare advantage. Enter the “Swiss Army Knife” of marketing — a multi-talented, resourceful professional who […]
Why “Programmatic is Problematic” Isn’t Just a Catchy Phrase — It’s a Real Industry Concern Programmatic advertising has revolutionized the way digital media is bought and sold—offering automation, scale, real-time bidding, and granular targeting like never before. But behind the promise of efficiency lies a complex ecosystem riddled with pitfalls. From murky transparency and fraud […]
In today’s marketplace, it is no longer enough for companies to focus solely on maximizing profits. As Philip Kotler and his co-authors emphasize in Good Works!: Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line, “doing well by doing good” is far more than a catchy slogan. Companies that apply rigorous strategies […]
David Ogilvy, often hailed as the “Father of Advertising,” has left a legacy of timeless principles and practices that continue to shape the advertising world. In his book, Ogilvy on Advertising, he shares a wealth of wisdom, blending strategic insight with creative inspiration. Here’s a deep dive into the key takeaways from this classic, offering […]
In Marketing 4.0: Moving from Traditional to Digital, Philip Kotler explores the transformative journey of marketing, from a product-centered (1.0) focus to a customer-centered (2.0) and human-centric (3.0) approach, culminating in a digitally interconnected era. As Kotler explains, this latest shift, Marketing 4.0, requires marketers to view customers as whole human beings with minds, hearts, […]
In a digital world that’s rapidly evolving, Decoding Digital: Unlocking Digital Barriers, authored by Somdutta Singh and featuring a foreword by Dr. Philip Kotler, stands as a guide for navigating the complexities of digital marketing. Through valuable insights and industry-proven strategies, the book illuminates the art and science behind digital marketing, emphasizing not only the […]
Marketing meetings are essential for aligning teams, brainstorming ideas, and tracking the progress of ongoing campaigns. A well-structured marketing meeting can boost productivity, enhance communication, and help allocate resources effectively. This article covers the key aspects of planning a successful marketing meeting, ensuring active participation, and assigning job responsibilities efficiently. 1. Planning the Meeting: Structure […]
In today’s competitive digital landscape, launching a mobile app is only the beginning. The real challenge lies in capturing user attention, driving app downloads, and fostering long-term engagement. To achieve this, a well-orchestrated mobile app campaign is essential—one that leverages the unique strengths of platforms like Meta (Facebook and Instagram), Snapchat, YouTube, LinkedIn, Twitter, and […]
When was the last time you played Rock, Paper, Scissors? Maybe it was a friendly decision-maker with a friend or a fun game with your kids. But have you ever thought about how this classic game of chance could relate to the modern battlefield of digital marketing? Imagine SEO, PPC, and Content Marketing locked in […]
Personal branding is the practice of marketing and promoting oneself as a brand. It involves creating a distinct and memorable image or identity for an individual, much like how companies and products build brand identities. Personal branding is the process of defining and shaping how you are perceived by others, both personally and professionally. Self-Identification […]
In 2023, you can’t paint a rosy picture as a digital marketing agency. Stick to the facts and help your target audience make an informed decision. Here are a few things to include in a good content marketing strategy: Define your goals.The first and foremost step is to establish logical goals. We frequently set unrealistic […]
MailChimp is a marketing automation platform that helps you share email and ad campaigns with clients, customers, and other interested parties. Their approach to marketing focuses on healthy list management practices, beautifully designed campaigns, and powerful data analysis. Robust Features That Make the Mailchimp Platform So Powerful Automation Create and schedule automated emails that follow […]
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’s area of expertise. No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of […]
An effective content-marketing campaign requires marketers to create original content in-house or to curate it from external sources. Content marketers should also distribute the content through the best mix of channels. However, the most common pitfall of a content-marketing strategy is to jump right away into content production and distribution without proper pre-production and post-distribution […]
Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing. Equally important is to unveil the human side of brands that can attract customers. According to Stephen Sampson in his book Leaders without Titles, horizontal leaders have six human attributes that attract others to them, even though […]
