Category: Creativity – Idea Factory

Mastering Advertising: Insights from Ogilvy on Advertising by David Ogilvy

David Ogilvy, often hailed as the “Father of Advertising,” has left a legacy of timeless principles and practices that continue to shape the advertising world. In his book, Ogilvy on Advertising, he shares a wealth of wisdom, blending strategic insight with creative inspiration. Here’s a deep dive into the key takeaways from this classic, offering […]

Exploring the Fusion of Form and Function in Paul Rand’s Thoughts on Design

In Thoughts on Design, Paul Rand argues that good design transcends superficial aesthetics, embodying purpose and relevance. A groundbreaking figure in modern graphic design, Rand’s philosophy encourages designers to view their work not merely as a visual product but as a powerful medium for communication. From billboards to birth announcements, he suggests, all visual communications […]

The idea of Company

There are many things in this world that don’t exist physically but we accept their existence sometimes in the mathematic calculation (Pi, Sin, Cos, Tan, Cot), sometimes in Chemistry(taste), or sometimes in Physics- the concept of time doesn’t exist. Time is just a distortion of distance and speed.Similarly, Companies don’t exist in the real world. […]

6 Attributes of Leadership You Must Learn

Any way you look at it, being a successful team leader is no easy task. That’s why there’re countless tools out there available to help managers. Whether your team is working on a VFX shot in the next blockbuster movie or working on a new game, leading a team of artists presents its own set […]